Dare has posted a PR about MSN Spaces now being the largest blogging system on the net.

This kinda got me thinking.

There's all this MSFT vs Google stuff at the moment. MSN Search (or whatever the %*&%$ they are calling it this week) vs Google. Wil Google become the next Microsoft... blah blah blah....

And it's all got me thinking. Who cares about search really anyway.

I mean search is now such a fundamentally ubquitous internet feature that it's almost becoming genericized beyond commercialisation. What I mean to say is that I think it's going to become harder and harder to make search make money.

How many of you actually ever click a Google Ad Link on Googles site?

I find that really the only time I click em is on other peoples real estate. And I think that's quite important. The battle for the years ahead is not around search but rather it's around controlling the channel by which others deliver their content. To this end Yahoo, MySpace and even MSN have a big jump on Google in my opinion.