http://www.dpreview.com/news/0405/04051802olympusferrari.asp

“Hamburg, 18 May 2004 – Last year, Olympus celebrated its official sponsorship of the Scuderia Ferrari Formula One racing team with the introduction of the first digital camera in the world officially sanctioned by Ferrari S.p.A. The incredible worldwide demand for the Ferrari DIGITAL MODEL 2003 has now led to the development of a next generation model, which again reflects the successful and fitting partnership between Olympus and Ferrari. Like its predecessor, the Ferrari DIGITAL MODEL 2004 is the result of a groundbreaking collaboration between Olympus and Ferrari designers, embodying superior design, quality and durability. Fully conforming to Ferrari specifications, the colour of the aluminium body accurately reproduces the ‘Ferrari red’ which is the hallmark of Ferrari race cars. Its slim body exudes the aura of beauty, quality and advanced technology of the Ferrari racing machines. This model is an entirely new type of camera. Beyond its 3.2 million pixels and 3x optical zoom, it features a newly-developed, large LCD monitor that delivers high contrast and a wide viewing angle. In addition, new slideshow and album functions have been integrated, turning the camera into a portable photo album. The Ferrari DIGITAL MODEL 2004 will be a limited edition, with only 10,000 units being offered worldwide, half of these have been allotted for Europe.”