Wednesday, 12 February 2014
The Case for Shopping Cart Abandonment
Interesting how targeted marketing is getting in e-Commerce. I wonder to what extent one can ‘game’ the system.
So I spent a few minutes yesterday at TheClymb putting some stuff into my cart. But, I never checked out. This morning I get a unique code from them to go and knock 30% off everything, I guess to try and get me to complete the purchase. I did and bought a bit more stuff in the process. I hope that they have noticed my behaviour and continue to come running after me when I leave my cart in the virtual aisle in future. With their extra discounts at check-out I think they track a bit cheaper than Steep and Cheap for stuff. Well worth signing up, filling your cart and seeing if they'll lure you back with a big sweetener.
Adventure Sports|Wednesday, 12 February 2014 18:30:52 UTC||