I wonder what sort of impact blogging is having on the Google ranking system.

The ranking system (search ranking based on number of inward links) was certainly a clever idea from Google but I wonder how much relavence it acutally has in the new Blogger oriented internet. My logic is that most blogs are extremely diverse in their content. For example I range from information on Windows Mobile Devices right the way through to some fairly abrasive commentary on religion and social freedoms. In the past I might have run three different sites to give my views on these issues, today they all get bundled as one.

Now if my Google ranking is boosted by a few inward links (particularly from 'A-List' sites) into one of my technical interest areas that ranking is also applied to the more controversial rants that I have too. It kinda means that the democratisation of information nut that Google had pretty well cracked runs into problems. I wonder if Google are doing any work to try and compensate for this phenomenon.... Maybe building some sort of content grouping mechanism to assgn search rank on a content basis...